Public Relations photoshoot for London PR agency

Published on Tue Nov 4, 2014 by

I recently worked with London agency Frank PR to secure national media coverage for their clients, bookmakers Paddy Power. The agency and client have a well-established reputation in the PR world for outrageous stunts and unusual guerrilla marketing techniques. So I was super hyped when asked to help them for a shoot in Liverpool.

The aim was to provide a fun story in the media, to back up an above the line poster and media campaign featuring the latest antics of Liverpool striker Mario Balotelli. In the days prior to the shoot at Anfield, Balotelli angered his manager Brendan Rodgers by swapping shirts at half-time. So, the idea was to allow fans at the next home game, the opportunity to swap his shirt for a Liverpool legend - offering free Robbie Fowler and Ian Rush branded replica shirts.

The PRs arrived at the ground and after a quick location scout, we decided on our spot for the photos and or course had a little back-up plan, in case anything went wrong or we were asked to move. Then a van arrived with the necessary branding, replica shirts and a mock up market stall ! After finding some willing volunteers, we went for it and got the shots the clients required. A quick camera-phone shot emailed directly confirmed this and then we rushed to a Wi-Fi zone to do a final edit, caption and then send over the images to Frank PR's offices in London. Within an hour, social media was buzzing about the stunt, with 4K retweets from the Paddy Power account and lots of other features on targeted sites, the client was happy. The next morning it also hit the nationals as well, including The Daily Mirror, The Star and the Metro , so a really successful photo shoot in terms of coverage.

A few tearsheets below.

Mirror national coverage

Daily Star PR national coverage photographer

 

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Tags: FrankPR, Anfield, PaddyPower

Author: David J Colbran
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"I have employed David for conferences, presentations, social engagements, marketing materials, open days, portrait shots, official document signings amongst many others. David has always been amenable to our sometimes short notice and has delivered our photos in a quick time frame as agreed and sometimes much quicker depending on our needs. He has always been very helpful, he follows and delivers on the brief and is able to give additional value to jobs with minimal briefs. I am more than happy to recommend David and he will no doubt deliver the same quality he provides us."

 

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